Monday, 4 July 2016

What do you want, blood?

Currently there's lots of discussion about what makes a great donor experience, and equally greater discussion about how that is delivered.  So I thought I would share this, because I think it speaks for itself.

As with everything we do in fundraising, it isn't rocket science.  At its heart it is about being authentic, genuine and sincere and the fact that this was delivered by mobile also goes to show that all channels are a potentially great vehicle for delivery of feedback if the organisation genuinely has something to say to the donor. In fact for this, text was the perfect choice.

Clearly for the person who received this message, this text has made their blood donation and the impact of that donation meaningful and real.  What more could you ask for.

Hat tip to my colleague Carol who spotted this on Facebook.

Thanks as ever for stopping by.


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