Sunday, 30 May 2010

It's what you leave behind that counts..

Now, I know the title of this post could sound a bit like a (poor) legacy campaign message - but actually it's not. It is essentially the key message of an organisation that I stumbled across this morning called stuff your rucksack. And I have to say I was really taken with it.

Basically it is a small charity offering a meaningful role for people who love to travel and who care about the countries, communities and people they meet.

As someone who works for ActionAid who often has the privilege to visit communities in the countries where we work overseas - I have frequently known that feeling of wanting to make a tangible difference there and then - and often, as the work of ActionAid demonstrates, it can be the simplest thing that can make the most difference.

What really stands out for me though is the fact that stuff your rucksack is giving people an opportunity to support projects and work as part of their own life plans, not an add-on or an interruption. It is offering something that can be integrated as part of the planning and thus someone's actual travel journey. With the benefits for everyone involved being profound and lasting far beyond the duration of the trip.

Obviously this is the raison d'etre for this organisation - but I think it is what every charity should be striving for. As the site states, 'One day I want people to say: ‘Have I got my visa? Have I got my passport? Have I checked the Stuff Your Rucksack site?'

Now, that is a supporter journey I do like the sound of.

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