Saturday, 16 April 2011

A place in time

One of the biggest challenges we have as fundraisers is building empathy. Bridging the experience gap between the situation of our beneficiaries and that of our (potential) supporters. It is a hard thing to do particularly if you are highlighting scenarios so far removed from another person's day to day reality.

'Can you imagine...' only gets you so far because for many the mental stretch from where they are now to another situation is too much.

That's why I really liked the idea behind 'A place in Time' A short film produced by Angelina Jolie. The concept of which was to simultaneously film several countries at 12 noon on a set day for just 3 minutes.

Though the film reads like the who's who of Hollywood the idea of different people or communities sharing the same moment in time (or three), creatively, has legs particularly in raising awareness of the stark differences that exist. Whether in portraying poverty across the world or the disparity in just one country. The difference in the lives of women across the globe or showing the difference between someone living with a disability and someone who isn't. The options are endless.

It doesn't have to be a big budget production.. but could be one useful way of bridging the gap for new supporters and your work, and for existing ones, an interesting way to feedback. Or even a great way to get supporters involved by sharing their own moments in time to help others see the differences and thus helping us to make an even bigger difference in our work.

Thanks for stopping by. :O)

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