Wednesday, 17 August 2011

Cheque it out!

As someone who writes the occasional cheque - the news and debate around them being phased out was of interest. Mark Astarita's comments also struck a chord - many charities are hugely reliant on payments via cheques and considering the future without them should be something we all start investigating.

Now, I have credit cards, and most of my charitable giving is done via direct debit - but usually when I give additional sums to appeals, I tend to do so by cheque. I can't answer why exactly, but I actually like writing them.

So my own behaviour got me thinking about people's choice of giving mechanism - and also raised the question 'Does the method of payment options offered have an impact on what people will and won't respond to?'

For example, simply put if you are promoting an on-line offer to people who include supporters who predominantly give by cheque are you wasting everyone's time? I can't answer that with any facts - but it made me wonder. After all isn't this just about another layer of tailoring and understanding of supporter behaviour that we should know?

Obviously at the very least we should all know how our method of payments breakdown in relation to donations..5% cash 45% cheque etc. so we can all understand the potential danger presented by the phasing out of cheques. The next step be would be trying to find an alternative that offers some of the security and reassurance that many people feel cheques provide.

At the moment though, I am not quite sure where the debate is - but with the abolition of the cheque guarantee card already happened there is very little security or confidence in retailers to accept the future of the cheque looks bleak - that is unless the fundraising community steps in?!

Thanks as ever for stopping by.

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