Like poor 'Sam the man' our challenge is to try and 'serve' up our cause and offer in a way that will get people to stop, listen and to take the desired action.
If we follow Sam's example then we should ensure we are:
- looking at various, but appropriate and relevant channels and more importantly going to where the people are, not waiting for them to just come to us
- using new and exciting ways to deliver our messages that will achieve cut through
- persevering - mainly because sometimes people don't know they are in the market for something until they are in the market for something
Of course the tale ends with Sam being thanked for his attempts to get his ham and eggs eaten by the nameless character - who loved what was on offer, and of course that is what we strive for too. After all, once someone has finally experienced our organisation we want them to feel that they are so very glad they did, feel that they made the right decision in choosing to support us, and to stay with us.
Thanks as ever for stopping by.