Wednesday, 28 March 2012

Just some feedback..

I received a piece of feedback recently and though it ticked a lot of boxes: apparently inside track, lovely photograph, personalised, acknowledging my role in its success - I still didn't feel inspired and I asked myself, why not?

An obvious assertion could be that I am a jaded fundraiser who has seen so many pieces of feedback that nothing could inspire me? Nope - that's not it. Quite the contrary.

Or may be it was because it was made to look 'inside track', had a lovely photograph, it was personalised - in short - it looked and felt like every other piece of feedback I have received in recent times because every one is now doing the same thing to the point where the execution has become generic rather than special. That indeed could be it.

Or It could also be that no matter how great the production values, the story, the enclosures, the photographs - if you have no real connection with the people being featured then at the end of the day it is merely a broadcast - possibly a very good broadcast - but a broadcast none-the-less and we need to get beyond broadcasting and get connecting with the people who support us.

Our on-going communications are a key to the relationships we are looking to forge - as good as your stories may be, or that internally they are seen as a shining example of your work in practice - if there is no connection established very early on - no on-going narrative then there is a good chance your feedback will not get beyond the recycling bin.

There it is, just some honest feedback.

Thanks as ever for stopping by.

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