I made an observation the other day (based on my own behaviour), that most people prefer saying 'yes' to something over 'no'. Placing this within the fundraising context, it means that probably a little more work should be put in to finding out why people would say no to us in the first place.
So as well as giving people what they want and rightfully addressing and meeting their supporter needs. Would it hurt to ensure that at the same time we look at it from the other perspective, and actively think about and thus address the barriers to giving. Such as:
- It will cost too much money
- It's too complicated
- It will take too much time
- I support other charities
- I don't know your organisation
- You've asked me too many times (this is not an exhaustive list, it will also vary, and you'll know your supporters or potential supporters better than me, but you get my point)
Now, I know that in theory if we work on why people would say yes, i.e. by meeting supporter needs then why would we need to actively look at it from the other perspective? The short answer is because it can't hurt surely?
Covering off both sides of the coin and adding an extra section to your creative brief and just giving some extra thought to why they could say no to what you are asking them to do, will just go further in ensuring that people say yes to what you are asking.
Thanks as ever for stopping by.